“I am glad that following my complaint that the company responsible for the Fairy dishwasher tablets has now withdrawn their advert,” said Councillor Mags MacLaren (SNP – Paisley Northwest), commenting on a successful complaint she made to the Advertising Standards Authority regarding an advert which appeared to encourage people to use their dishwashers at night, when the household was asleep.
Cllr Mags MacLaren highlighted her concerns regarding the safety of such an advert, noting that Fire Services routinely warn of the danger of leaving electrical equipment run unsupervised during the night or when no one is at home. The Advertising Standards Authority (ASA) have contacted Cllr Mags MacLaren to say that following her complaint, and similar complaints from others, the company behind Fairy dishwasher tablets, Proctor and Gamble, have decided to withdraw their advert.
Councillor Mags MacLaren added:
“Although I welcome this decision by the company to withdraw their advert, you have to wonder why they even thought it was a good idea in the first place?
“The Scottish Fire & Rescue Service – as well as other similar bodies across the UK – routinely warn of the danger of leaving kitchen appliances on overnight or when the house is empty. It’s staggering to think that whoever is behind this advertising strategy was unaware of the dangers involved.
“I hope this would result in any other companies to pay greater attention to the health and safety implications of their advertising.”